With the ability to include consumers in your brand’s story, evoke emotion, and build a community of brand ambassadors, experiential marketing can make a significant impact on your brand’s reputation and visibility, your customers’ loyalty, and your revenue. Despite the major rewards to be reaped, however, many companies continue to avoid experiential marketing, intimidated by the perceived expense and logistics. This is a mistake, especially for businesses in need of big impacts with smaller marketing budgets—experiential marketing can produce returns of investment of up to $20 for every dollar spent.  And done well, even minor investments can have a payoff that includes, but goes far beyond, a monetary return on engagement.